The Irish Olympic Handball Association has launched ‘Green Giants’ a programme to attract players from other sports that might represent their country at an Olympic Games and forge a professional career in sport.
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The betting ‘scandal’ that threatened the Irish Olympic team appears to be blowing over quickly but what are the relationships and rules that shape betting and sport. This week Sport for Business will investigate.
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From a programme that attracted 4,000 employees to participate through to the most common phrase spoken by Irish colleagues in conversation about sport and three initiatives to make business better through sport.
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Pat Hickey has become only the second Irishman in history, and the first since 1980, to sit on the Executive Board of the International Olympic Committee.
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Adidas and Nike go head to head from this morning in what may prove to be the hottest contest of the London 2012 Olympic Games. We take a look at how the official and the unofficial brands are competing for hearts, minds and wallets.
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The ‘Socialympics’ has claimed its first casualty with a Greek triple jumper excluded from the Games after a racist tweet. We take a look at how some are looking to control the uncontrollable world of opinion.
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On the eve of the Olympics, former British Prime Minister Tony Blair has called for a greater emphasis on grassroots as opposed to just elite sport and urged sports governing bodies to direct resource in that direction.
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There are many reasons for business to develop a relationship with sport but few can be as powerful as the emotional affinity it generates. This reaction of fans to a sporting rival showed this recently in the GAA.
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Katie Taylor will carry the irish flag at the opening ceremony of the London Olympics on Friday night. Find out what she will do next and when she will step into the ring with the hopes of a nation on her shoulders.
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The Paralympic Games are enjoying a higher profile than ever before, aided by stars like Mark Rohan and by promotion like the ‘Superhuman’ video trailing Channel 4’s TV coverage of the Games.
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