Black Caviar’s Ascot Coach and Horses
Black Caviar’s win at Royal Ascot was a big one for Australia, for international horseracing and for an internet betting company that blew through Ascot’s sponsorship and branding restrictions
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Category: News Members
Ellington eBay sponsorship pays off
James Ellington has qualified for the Olympics six months after securing sponsorship through eBay and has given a small brand the opportunity to outshine Gillette
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Irish Open sells out at Royal Portrush
Tickets for Saturday and Sunday at the Irish Open are sold out. We take a look at the success of the event in sales and sponsorship and at how the value of golf to California is ten times that of football to Adidas
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Sport for Business News Digest June 22
Rafa Nadal’s multi million endorsement of online poker; a threat to transport at London 2012; Aileen Morrison in Triathlon action; Sam Maguire in Eason’s and another step into sport for Microsoft…
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The role of sport in restoring confidence
Sport for Business was at the annual conference of the Small Firms Association yesterday as a guest of Founder member Ulster Bank. Read how sport can be a major driver for innovation and confidence.
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Sport for Business News Digest June 21
A new mass participation race through Dublin’s Docklands; Puma’s Yard at London 2012; a must win game for Irish Women’s soccer and a new corporate partner for Cricket Ireland…
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Horse racing a winner in 2012
The sport of horseracing is on a real high at the moment with three horses simultaneously being hailed as among the best there has ever been. We take a peak behind the scenes at how it has changed its focus.
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Sport for Business News Digest June 20
The launch of the 2012 All Ireland Camogie series and its value for a commercial partner; Triathlon Ireland and Kinetica Sport; A new tie up between Bord na Mona and the Irish Greyhound Board; Euro 2012 and Royal Ascot
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Economic reality bites for Monaghan
The Aitricity Premier League has been dealt a serious blow with the withdrawal from the competition of Monaghan United. We take a look at the economic realities faced by domestic irish soccer..
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Sport for Business Digest June 19th
Sport and local business working together; National Bike Week; A winning and a losing day (in one sense) for Paddy Power; and the way in which one sponsor turned adversity into triumph…
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