All Blacks Sponsor Challenge
There are risks and rewards associated with overt sponsorship, especially when the brand is as powerful as that of the New Zealand All Blacks.
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Category: News Members
From UCD to Rio for hopefuls
Paralympics Ireland hosted a Cadbury sponsored talent identification day at UCD over the weekend which could unearth medallists for Rio in four years time and will highlight the power of sport to raise esteem.
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GAA Handball in the round
The GAA Handball World Championships are on this weekend in Citywest. 2,000 players, 21 courts and 3,000 spectators from around the world will make for an exciting mix.
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Reaching out to kids through sport
The ability to reach children through sport is attractive for companies like Kelloggs and Lidl. This week has seen the start of one sports sponsorship programme and the closing date for another.
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Sports backer boost for jobs
Two companies with heavy involvement in Irish sport have this week announced expansion plans that will create almost 2,000 new jobs.
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DHL extends soccer deal
DHL and the FAI have extended a near 20 year logistics partnership for another two years. The company moved 16 tonnes of equipment to Poland for the Euro 2012 Finals this summer.
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New rules for player behaviour
The English FA has introduced new rules governing the behaviour of stars. It is little different to an employee handbook but is there any real deterrent without effective sanction?
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Betting and Sport Round Table
An indepth look from a veriety of perspectives on how sport and betting interact in commercial, integrity and social responsibility areas. (Click for membership details to view)
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Hockey crosses the line
It was confirmed last night that fundraising had succeeded in reaching the level needed for the Irish Hockey team to play in Argentina. How now though can more sustainable sponsorship be raised?
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Welcome mat laid out for Germans
Willkommen den bei Shamrock Rovers. How German fans travelling with the national side are being encouraged to sample some local soccer action 24 hours later.
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