Athletics Focus on Mobile Access
The new web presence from Athletics Ireland is focused on mobile after surge in usage and membership…
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Category: Sports marketing
Daily Video – Foosball Fever
World Cup Lockout, Let’s change the game. Nokia’s take on a version of the Beautiful game…
Read MoreFriday Forum – The World Cup
Our Friday panel of Sports Marketing experts runs the rule over the World Cup preamble, and comes up with slogans for the Sepp Blatter re-election campaign…
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World Cup Branding of Teams
An interesting look at how each of the teams competing at the World Cup compare in terms of their brand value.
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Friday Forum – Sky Sports GAA
We posed a number of questions around the new dawn for the broadcasting of gaelic games to a panel of sports marketing experts from within the Sport for Business community. This is what they had to say…
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Daily Video – All In Adidas
Messi, Kanye West and an earthy gesture of ‘welcome’ from a Brazilian fan. The Daily Video has it all today.
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Golden Rules of Shooting Ambassadors
Stephen Quinn of Atomic Sport takes us through the key things to get right when shooting video with your sporting brand ambassadors.
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Masterful Performance from IBM at Augusta
How IBM broke the rules of marketing at the US Masters and emerged a winner.
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Marketing Fizz Sparkles around World Cup
The World Cup battles have begun in the marketing world. We look at the launch campaigns for Coke and Pepsi.
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Catching the eye in Sports Marketing
Which Irish and International Sports Marketing Campaigns caught the attention of attendees at our Sport for Business Networking Night in Croke Park?
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