Power Pistorius Ad Pulled
A record number of complaints has prompted the UK Advertising Standards Authority to suspend ‘natural justice’ and pull an ad from Paddy Power before an investigation has been completed.
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Category: Sports marketing
Everything you need to market around The World Cup
A blow by blow account of what you can and cannot do as a marketer around the biggest sporting event of the year.
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Brand Scores and Social Stats from Sochi
We discover who emerged on top in commercial terms at the Winter Olympics, with a positive brand score of 96%
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6 Lessons in Brand Ambassadorship
Six lessons in the world of brand ambassadors, and an opportunity to get deeper into the debate.
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Skating Carefully Around Olympic Rules
Sponsors of Olympians have to tread with care around the rules designed to protect the major sponsors. Digital and social channels are making that harder then ever before to get right.
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Social Marketing in Sport
Sponsored social posts are more structured than ever. We look at the fine lines to be walked on the endorsement tightrope, all the way from the Winter Olympics to Irish rugby fields.
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Irish Sports Business Sector Hits Mark
Two members of Sport for Business have been shortlisted for one of the British Sports Industry’s most prestigious collection of awards.
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The Last Word on the Value of Kits
Learn about the rapid inflation in the cost of kit deals within sport when Rob Hartnett of Sport for Business joins Matt Cooper on The Last Word after 6.30pm this evening.
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Brand Ambassadors: Do They Work?
On February 19th we will join forces with leading industry figures to look at the value of player endorsement by brand ambassadors at a special event being organised by the Public Relations Institute of Ireland.
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Seattle Win, Marketeers Count Cost
The Seattle Seahawks repaid the devotion of fans in the early hours of this morning but advertisers are licking their wounds after the most one sided Superbowl in history.
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