Sport long since crossed over into a non-linear world of entertainment, previews, analysis and engagement that starts and finishes long beyond the first kick or the last whistle. That’s why the battle for Sportertainment is getting hotter and hotter…
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Munster’s historic 12-0 victory over New Zealand in 1978 is to be retold in a new Guinness ad campaign. Take a look with us at the moment that made a legend…
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5 Key insights on marketing to Football Obsessed Teenagers – A special guest post from Niall Dowling of Atomic Sport…
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Throughout August we will be highlighting the best of Ireland’s sporting blogs. Today we look inside the mind of a runner…
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Guinness goes back in time with an All Ireland push for its Guinness + App and we find a prescient link between past and present hurling sponsorships…
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Why sport will continue to draw in the massive revenues we have seen this summer…
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The best of the 2014 World Cup Marketing – What’s your favourite?
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Insight from UK Agency Unruly reveals the winners and losers among brands so far at the World Cup. Lots of interesting comparisons…
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This week’s Friday Forum of Sports Marketing experts looks at issues surrounding brand ambassadors in the wake of Luis Suarez at the World Cup…
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The irish Sports marketing World is changing with the formation of a unified Pembroke Slattery Group…
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