Today we take a look at a world where money is no object, where the world can, almost literally, be bent to suit requirements. Wouldn’t you just love to be the financial controller at Barcelona or Qatar Airways?
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The Welsh Rugby Union has shown the power of a winning team on the pitch by signing up another commercial partnership through to 2015 and beyond.
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“New era, same spirit.” With those words Manchester United announced their arrival on Twitter. They have got off to a good start in terms of numbers and content and will doubtless teach a few tricks to others in sport.
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A new sponsorship survey of Irish consumers reveals the impact on purchasing intent of a sponsorship, the perceived value of sponsorship versus other forms and more.
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The second AIG National Tennis Day takes place this weekend coinciding with the Wimbledon finals. We look at how Ireland’s focus on clubs compares to a UK programme of bringing the sport into previously untapped areas.
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The GAA is searching for a mascot that will define the core values of the association and which may even end up playing a role in international development…
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The debate on alcohol and sport rages on. Decision time draws closer but the consequence of a bad decision are likely to be as bad if not worse than doing nothing. We have a suggestion.
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There are times when working in sport is a genuine pleasure. In fact, most of the time but every...
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Gatorade is boosting its association with Team Sky Cycling through an ambitious marketing campaign which could refund the cost of every Gatorade product bought between now and the start of the Tour de France.
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Ireland is in the midst of producing a rich vein of motor sport talent , one which could yield significant returns in years to come. Check out Peter Dempsey’s Indy win and 14 year old Nicole Coffey’s ambitious plans in F1
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