Media access to the sporting stars of the moment is often facilitated through a brand that is looking to get some credit for the association. It works for all sides so long as the message, the personality and the timing are right.
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The GAA was hailed on Friday by an Taoiseach Enda Kenny as “without a doubt the best amateur organisation on the planet.” Strong words indeed and enough to ensure centre stage on a busy sporting weekend.
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The battle for children’s summer time is hotting up with the FAI and eFlow combining to cut prices at 290 soccer camp venues by 1/3rd. We look at some of the benefits for sponsors of being involved in summer activity.
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The best commercial partnerships are the ones that have a clear measurable benefit for both sides. They do not have to worth a fortune, just to be of value. British Triathlon shows the way it can be done.
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A ban on alcohol sponsorship is back in the spotlight. We look at a viable alternative which needs to be seriously considered in order to mitigate the damage of an outright ban, or perhaps the damage of their not being one.
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How can Irish sport learn lessons from overseas on the collective power of a unified approach to digital marketing? And will that enable a greater share of the digital marketing spend last year of over €150 million?
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“There’s a lot going on and if you miss one thing that’s the difference between finishing first and last.” Annalise Murphy is the latest young sports star to feature in the Irish Sports Council’s “Journey” collection of videos.
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Integrity, Women, Youth, Planning and Consistency are the five themes we have selected as lessons to be learnt from the 2013 US Masters Golf tournament at Augusta. One or all can be applied universally.
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“At Kellogg’s we are committed to partnerships which support communities, enhance skills and deliver value for money for hard pressed consumers.” Words to launch the 2013 Kellogg’s Cúl Camps.
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The National Dairy Council is undertaking a series of campaigns based around the benefits of milk as a nutritional tool in sport. Campaigns are underway both in schools and for coaches through Governing Bodies.
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