Dublin GAA Steps up Commercial Activity
Dublin GAA has stepped up it’s commercial presence with two high profile appointments with experience across international sports marketing.
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Category: Sports marketing
Superbowl Marketing Hits Heights
Superbowl week sees advertising costs of $4 Million per 30 seconds, a floating brand hotel for 4,000 and a 1,200 square metre social media concierge centre on Broadway to keep everyone connected.
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Launching the RBS 6 Nations
Launching the RBS 6 Nations in a controlled environment allows greater involvement for the sponsor and easier access for the media. We look at what emerged in London yesterday from a commercial perspective.
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Pele Signs for Emirates
Could Pele be coming to lead the St Patricks Day Parade? He has just signed as the Global Ambassador for the events main sponsor Emirates Airline.
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Learning about the Impact of Sport
Join us for a morning of insight into the impact of sport on Ireland in 2013 at a special invitation only event with Pembroke Communications in Dublin on Wednesday, December 18th.
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Daily Video – Nike Brasilian Ad
The draw for the 2014 World Cup Final Groups takes place in Rio on Friday. Nike has already begun to build its presence ahead of what will be the biggest sporting event on 2014. Here’s their latest ‘Brasilian’ TV ad…
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Sport Scores High as Live Experience
Branding at live events is the most important element in engaging with customers that are likely to buy a brand or service. A new survey by Adweek in the US shows sport scoring well compared to other forms of sponsorship…
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McKenna Lands Marketer of the Year
Peter McKenna has been named as Marketer of the Year. We look at why and what his success can show to sport and business…
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Lessons from the All Ireland Hurling Final
Last year’s All Ireland Hurling Final replay was the first in over 50 years and now we have...
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Daily Video – Planet Barcelona
Today we take a look at a world where money is no object, where the world can, almost literally, be bent to suit requirements. Wouldn’t you just love to be the financial controller at Barcelona or Qatar Airways?
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