Volkswagen get happy with Super Bowl
On Sunday night as many as 110 million Americans, and up to a billion people around the world will...
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Category: Sports marketing
GAA Stars in Spanish Liga
The GAA is no longer a purely Irish preserve and this was evident on Monday night when Eire Og...
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Pressure as well as Money in Nike Deal
It was the worst kept secret in Golf but now it’s official. Rory McIlroy has signed for...
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Celtic go solo with Magners
Glasgow Celtic Football Club have announced a three year shirt sponsorship deal with Magners...
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Taylor and Paralympians recognised
The achievements of Katie Taylor and the Irish Paralympics team have emerged as the most popular among Irish fans from a glorious year of sport.
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Fans’ Social Media engagement
Why do fans follow social media? Which sport do they believe is using it to best effect in Ireland? And what will be the drivers of engagement in 2013?
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Winners from Irish Sponsorship Awards
The first Irish Sponsorship Awards took place in Dublin yesterday with sport featuring prominently across most of the categories.
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Smart Marketing from FAI
The FAI has taken to smart marketing of its forthcoming matches and is reaching out to the right audiences.
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Digital innovation essential
Sport is central to digital content. Digital innovation is moving faster than many can keep up with. The introduction of gaming to Gillette’s online soccer offering is something you need to understand.
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Sport for Business 20/20
This Tuesday, November 20th Sport for Business 20/20 will bring together 20 sporting bodies and 20 commercial organisations to build new relationships for 2013 and beyond.
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