The march of sport in the online world continues with Gillette’s commitment to the inclusion of interactive gaming as part of it’s Gillette Football Club collaboration with You Tube. The launch of the new online channel featuring goals and content from a host of top international leagues was covered in Sport for Business in September.
This new deal with We R Interactive will see their I am Playr game, currently enjoyed by nearly seven million players in more than 200 countries, included on the channel. There will also be a two way flow with special access for game players that are members of the Gillette Football Club.
This will include a Gillette Sports Science centre with virtual sports psychologists, performance directors and more that will enable ‘coaches’ prepare their ‘players’ better for matches.
This will include a Gillette Sports Science centre with virtual sports psychologists, performance directors and more that will enable ‘coaches’ prepare their ‘players’ better for matches.
Digital innovation is reaching quickly into every aspect of brand marketing and sport provides the most compelling content of all.
Development costs are still relatively high but all sports need to be aware of what is happening to brands that need to reach the younger demographic.
The head of We R Interactive is Paul Whitehead, formerly head of Business Development at Channel 4 in the UK. He was actively involved in that channels coverage of sports including cricket and horse racing and is indicative of the shift from traditional to digital media.
“We’ve built a growing global audience across our games and have established a track record of creating innovative partnerships that allow brands to credibly engage with consumers on their own terms and to a much deeper level compared to other media,” he said at the launch of the Gillette partnership.”
The game is available to play in the Gillette Football Club at www.youtube.com/gillettefootballclub.
The attraction of gaming as part of the social media mix in sport will be one of the themes at the Sport for Business Members’ Round Table on Social Media and Sport on December 13th.
See more of our recent content on social media and sport.
View all the latest news on the commercial side of Irish sport
Development costs are still relatively high but all sports need to be aware of what is happening to brands that need to reach the younger demographic.
The head of We R Interactive is Paul Whitehead, formerly head of Business Development at Channel 4 in the UK. He was actively involved in that channels coverage of sports including cricket and horse racing and is indicative of the shift from traditional to digital media.
“We’ve built a growing global audience across our games and have established a track record of creating innovative partnerships that allow brands to credibly engage with consumers on their own terms and to a much deeper level compared to other media,” he said at the launch of the Gillette partnership.”
The game is available to play in the Gillette Football Club at www.youtube.com/gillettefootballclub.
The attraction of gaming as part of the social media mix in sport will be one of the themes at the Sport for Business Members’ Round Table on Social Media and Sport on December 13th.
See more of our recent content on social media and sport.
View all the latest news on the commercial side of Irish sport
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