Katie Taylor headlined a night of boxing and entertainment in Dublin last night which will hopefully have gone some way towards inspiring a new crowd to adopt the sport as a genuine form of entertainment.
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Powerade, which recently stepped away from its relationship with the IRFU, is to become the official sports drink of Irish athletics.
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The newest name on the roster of brands looking to activate sponsorship around this year’s RBS Six Nations Championship is Lucozade Sport.
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Heineken’s strong sales in Ireland and Europe are a positive for sporting sponsorship but nothing can be taken for granted.
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Padraig Harrington has signed a long term endorsement deal with US based Clune Construction. The deal is all about charity and building business to business relationships.
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Toyota Ireland have replaced Volkswagen as the official car sponsor of Cricket Ireland. Their existing relationship with Cricket Australia could yield additional benefit for Ireland’s ambitions in the sport.
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A report on drug abuse and organised crime involvement has rocked Australian sport. Find out how this could impact on Ireland and download a copy of the full report.
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The FAI is laying on more than one game against Poland this week. The FAI, Dublin City Council and the Gathering are hosting a ‘come all ye’ event to engage with fans.
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Technology companies have had a busy week announcing details of sponsorships in Formula 1. Blackberry and Microsoft have both signed deals within the business and the sport.
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Ulster Bank is preparing for its most comprehensive activation programme ever around the RBS...
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