Social Media in Irish Soccer
Discover how each of the clubs in the Airtricity premier league fares when it comes to use of social media in general and twitter in particular.
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Category: Sports marketing
Taylor heads night of ‘Box-ertainment’
Katie Taylor headlined a night of boxing and entertainment in Dublin last night which will hopefully have gone some way towards inspiring a new crowd to adopt the sport as a genuine form of entertainment.
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Powerade signs up to Athletics Ireland
Powerade, which recently stepped away from its relationship with the IRFU, is to become the official sports drink of Irish athletics.
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Lucozade Sport and the RBS Six Nations
The newest name on the roster of brands looking to activate sponsorship around this year’s RBS Six Nations Championship is Lucozade Sport.
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Sport helps Heineken to deliver
Heineken’s strong sales in Ireland and Europe are a positive for sporting sponsorship but nothing can be taken for granted.
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Harrington’s Business to Business Play
Padraig Harrington has signed a long term endorsement deal with US based Clune Construction. The deal is all about charity and building business to business relationships.
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Cricket accelerates through Toyota deal
Toyota Ireland have replaced Volkswagen as the official car sponsor of Cricket Ireland. Their existing relationship with Cricket Australia could yield additional benefit for Ireland’s ambitions in the sport.
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Australia rocked by sporting drugs report
A report on drug abuse and organised crime involvement has rocked Australian sport. Find out how this could impact on Ireland and download a copy of the full report.
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Fans to Fore for FAI and Poland
The FAI is laying on more than one game against Poland this week. The FAI, Dublin City Council and the Gathering are hosting a ‘come all ye’ event to engage with fans.
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Microsoft deepens sport engagement
Technology companies have had a busy week announcing details of sponsorships in Formula 1. Blackberry and Microsoft have both signed deals within the business and the sport.
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