One of the most important elements of how a brand builds affinity with fans in sport is in the imagery that is attached to its partnerships in sport. We caught up with Billy Stickland of Inpho Photography to see how that happens…
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Two new names have been added to an impressive speaker lineup for Ireland’s first Fan Engagement Conference, FECKK, taking place in Kilkenny on Wednesday, April 27th.
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Content was always likely to be central to the crossover between sport and marketing and the latest Under Armour campaign launched worldwide yesterday is another prime example…
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Is it that we are less gullible, more cynical or a little bit of both. The ‘Ladyball’ story took on extra heft yesterday with full colour advertising appearing in…
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Each Wednesday throughout the Rugby World Cup, Sport for Business will bring members marketing insights to the tournament, the teams and the official partners courtesy of sponsorship specialists Livewire…
Read MoreThis week’s Guest Post comes from two experienced marketeers looking at the trends that will define sports marketing over the next 12 months…
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It’s a big statement about the commitment of the sponsors and the FAI to the Women’s game and one that is to be warmly applauded….
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Basketball Ireland is on a roll with success at international level, a new youth focused look and planning at pace for European club action this year…
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A detailed analysis of the success of Ireland’s major sporting organisations in reaching out to fans through social media…
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The battle to win the Rugby World Cup will be hard but the battle to sell jerseys to Irish fans looks set to be equally fierce…
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