Branding the Masters Local Style
One brand certainly made a big impact on Irish fans watching the action from the US Masters on Sky Sports last night…
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Category: Sports marketing
Inpho Steps Out Into the Future
One of the most important elements of how a brand builds affinity with fans in sport is in the imagery that is attached to its partnerships in sport. We caught up with Billy Stickland of Inpho Photography to see how that happens…
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Fan Engagement Centre Stage
Two new names have been added to an impressive speaker lineup for Ireland’s first Fan Engagement Conference, FECKK, taking place in Kilkenny on Wednesday, April 27th.
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Under Armour Goes Dark
Content was always likely to be central to the crossover between sport and marketing and the latest Under Armour campaign launched worldwide yesterday is another prime example…
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Ladyball Spoof Gathers Pace and Reaction
Is it that we are less gullible, more cynical or a little bit of both. The ‘Ladyball’ story took on extra heft yesterday with full colour advertising appearing in…
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RWC Insider – Heineken and Aer Lingus Impact
Each Wednesday throughout the Rugby World Cup, Sport for Business will bring members marketing insights to the tournament, the teams and the official partners courtesy of sponsorship specialists Livewire…
Read MoreSix Key Trends in Sports Marketing
This week’s Guest Post comes from two experienced marketeers looking at the trends that will define sports marketing over the next 12 months…
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Conti Steps Up Women’s Engagement
It’s a big statement about the commitment of the sponsors and the FAI to the Women’s game and one that is to be warmly applauded….
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Basketball’s New Look
Basketball Ireland is on a roll with success at international level, a new youth focused look and planning at pace for European club action this year…
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Irish Sport’s Social Numbers
A detailed analysis of the success of Ireland’s major sporting organisations in reaching out to fans through social media…
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