Battle on for Jersey Sales
The battle to win the Rugby World Cup will be hard but the battle to sell jerseys to Irish fans looks set to be equally fierce…
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Category: Sports marketing
Munster Jersey On Sale and On the Mark
With the loss of Paul O’Connell to Toulon, at least for now, and the competing attraction of the Ireland World Cup jersey in the mix as well the new Munster jersey had to look pretty cool to keep up sales…
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Red Bull Back for More with Brogan
When Red Bull get involved in an event it tends to be different. Diving out of rockets, simultaneous races around the world and high diving off cliffs on Achill Island are some that spring to mind but Gaelic Football is not being left behind either.
Read MoreDaily Video – Try Hard Zebo
Langers, weaponised hurleys and the budget for flash bangs all feature alongside Simon Zebo in this different and hilarious kit launch promotion from Elvery’s…
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Attention to Detail in Image
In the same way as games and titles are decided by minute attention to detail, so it is in the sponsorship and branding world…
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Canterbury Unveils Rugby World Cup Jersey
Is this the jersey that will carry Ireland to World Cup glory in October? The unveiling of the official Canterbury Ireland Rugby World Cup kits took place yesterday in front of an exclusive fan event in Galway and…
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Clare GAA’s Issue with Storytelling
“We couldn’t afford that sort of thing…” How Clare GAA is wrestling with the idea behind working with someone to tell their story…
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Sport a Key Player in New Three Loyalty App
Ticket and special offer advantages for Three account users are a central part of the new loyalty app launched by the mobile service but which is yet to be fully pushed on the main sites it will benefit…
Read MoreSport Stays Strong for Nissan Next
Seven young sports stars are among 20 young people from all walks of life shortlisted to win a car for the year as a Nissan ambassador…
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Irish Stars at the Top Table
Two Irish Sporting Legends have been featured in this year’s list of the 50 Most Marketable Athletes in sport published by Sports Pro…
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