Cycling has been a rare success story during the lockdowns that were a blow to most other sports.

How is it now positioned to make the most of the renewed momentum behind reshaping our built landscape to focus more on two rather than four wheels?

Who are the brands that are making a mark among cycling enthusiasts and those coming to it for the first time?

What is being done to ensure the maximum short, medium and long term impact?

Sport for Business and Cycling Ireland are hosting a morning of discussion, deliberation, engagement and more on Thursday, March 11th.

If you are interested in cycling as a participant or from a marketing point of view this is an opportunity to get yourself to the front of the peloton.

Details of how to join us will be emailed to you in advance.

You can register for free as a member of Sport for Business or Cycling Ireland or join us for a nominal charge if you are neither but interested in the discussion.


09:30 – 09:40

The Virtual Coffee Dock is Open
Make yourself comfortable and joins us online

09:40 – 10:00

Opening comments from your host Rob Hartnett of Sport for Business

Where We Are in 2021
An open discussion with Cycling Ireland CEO Matt McKerrow on the strategic direction that Cycling Ireland is taking, and what it plans to deliver

10:00 – 10:20

Winning Partnerships
We are joined by Diarmuid McSweeney of Gym + Coffee and Sean Prunty of Kinetica Sports, sponsors of Cycling in Ireland about what they get from the partnership

10:20 – 10:40

Cycling Infrastructure
The Director of Participation at Sport Ireland Dr Una May and Robert Burns from Dun Laoghaire Rathdown County Council join us along with one of Ireland’s leading Local Authorities

10:40 – 11:00

Eve McCrystal in Conversation
World and Paralympics Champion Eve McCrystal on life in lockdown and preparing for Tokyo

11:00 – 11:20

Axa Community Bike Rides
A case study of sport and business coming together to drive participation with Mary Corry and Antoinette McDonald.

11:20 – 11:30

Question Time
Your chance to ask our various speakers what is on your mind


Sport for Business Partners