Team Ireland athletes have collectively taken a stand against online hate speech this week as the Olympic Federation of Ireland launched their new campaign ‘Don’t Scroll By’.

The campaign is backed up by a booklet, social media assets and this very smart animated film.

The campaign is an initiative of the Olympic Federation of Ireland’s Athletes’ Commission and has been launched with the support of Indeed, an official partner of the Irish Olympic team.

It calls on the public and sporting stakeholders nationwide to adopt a zero-tolerance approach to online abuse, discrimination and hate speech, and to #DeleteBanReport​ any of this type of commentary they witness online.

The most important people that will make this work and stop the hate are you and I.

 

Sport for Business Partners