It may feel as though the Summer has barely begun but Elverys Intersport released their ‘back to school’ advertising campaign last night with a spot in the middle of the main RTÉ evening News.
Based on the familiar refrain of ‘show me what you’ve got’, the ad features 12 year old Dublin schoolboy Ciaran Duffy showing off his skills in new gear for the new year.
Duffy previously featured in a global McDonalds advert and will be part of a roll out of the campaign on posters, radio and social over the coming weeks.
The tagline for the campaign is #BackFeelingUnbeatable and here is the ad from last night…
