Adidas and Munster Rugby have reached back into history for the new second jersey launched yesterday by Conor Murray (above) at Lifestyle Sports store in Mahon Point Cork.
The jersey is navy with a yellow trim and celebrates the significance of the Munster stag, an animal which in Irish folklore is always portrayed as defending its own territory.
One of the great Munster families, the McCarthy’s, who trace their origins back to the Carthach, the 11th century Prince of Munster, also had a stag on a shield of metal grey as their crest. The McCarthy motto, “to the brave and faithful nothing is impossible”, was adopted by Munster Rugby, summing up their resilience and determination.
This is the first year of a new five year exclusive retail agreement between Life Style Sports and Munster Rugby, which sees the Irish owned sports retailer acquiring the global rights to retail licensed Munster Rugby kit and accessories.
#MunsterRising
As part of this partnership Munster Rugby, adidas and Life Style Sports will roll out a digital season-long campaign titled #MunsterRising whereby a series of videos will be released across Life Style Sports and Munster Rugby social channels over the coming months in bringing the campaign to life.
“adidas have once again led the way in design and innovation in marking the province’s heritage through the image of the stag and in returning to our more traditional navy alternate colours,” said Munster Commercial and Marketing Manager Enda Lynch.
“The new alternate kit is a first of new beginnings for Munster Rugby as we embark on our exclusive partnership with Life Style Sports and adidas.”
“With stores located throughout the province and beyond, matched by a leading digital platform that supports our online needs the Munster brand and adidas range is accessible to a global audience.”
The team will wear the new kit for the first time in August during Munster’s pre-season campaign.
Image Credit: Dan Sheridan / Inpho.ie
