Dublin agency Fifty-Three Six has produced a suite of video content for BET365 ahead of the 2021 Cheltenham Festival.
Some have been looking at the contenders for glory at the Festival but this loving retelling of the story of Arkle is one that touches on the enduring and timeless appeal of this annual ‘Olympic’s of the Horse racing world.
“Arkle, arguably Cheltenham’s greatest ever champion, was one of those stories that we had the pleasure to tell,” said Fifty-Three Six’s Conor Doherty.
“With interviews from those that knew him best, a 1960s soundtrack, stylised memorabilia and recreation b-roll, as well as rare archive footage, the film immerses the viewer in Arkle’s time and gave them a glimpse of his greatness.”
Sport for Business Partners
