Dalata Hotel Group, Ireland’s largest hotel operator, has signed a new five-year sponsorship deal to become sponsors of the Dalata Hotel Group GAA Under 20 Football Championship.
The Dalata Hotel Group portfolio – comprising of 55 primarily four-star hotels operating through its two main brands, Clayton and Maldron – will feature prominently throughout the season for the next five years.
Central to their support will be their ‘For Difference Makers’, campaign which celebrates the people who make a significant impact for their teams and for their communities on and off the pitch.
The deal was brokered by Core Sponsorship. Sport for Business used the Clayton Ballsbridge Hotel for our Sporting Year Ahead Keynote event in January.
“This is an extremely proud and exciting time for us as we announce our five-year sponsorship of the GAA Under 20 Football Championship,” said Dermot Crowley, CEO of Dalata Hotel Group.
“Dalata’s difference has always been our people and the same can be said for those who elevate the game of football.”
“Each Dalata Hotel General Manager builds a team that ensures we deliver for all our customers and guests. In the same way that a football manager relies on his players to deliver when expectations are highest, our managers rely upon their teams to meet the high expectations of our guests.”
“Hotels have always played a significant role in GAA life – be it a warm welcome at reception for families and friends ahead of a match, a place for teams to celebrate their successes, or a gym facility to strengthen and develop players.”
“This sponsorship provides a fantastic opportunity for us to develop a deeper connection with the GAA community among both players and fans and we look forward to the next five years.”
“The GAA is delighted to welcome Dalata Hotel Group as the new title sponsor of our Under 20 Football Championship,” added GAA President Jarlath Burns.
“Dalata’s involvement in the U20’s reaffirms its dedication to fostering the development of young talent, and promoting the values of teamwork, commitment, and innovation.”
“At the GAA, we pride ourselves on nurturing talent both on and off the field, and this partnership reflects those values.”
To coincide with the sponsorship, Dalata Hotel Group unveiled a campaign entitled ‘For Difference Makers’, celebrating the shared values deeply embedded within both the GAA and Dalata.
The For Difference Makers campaign will run throughout the duration of the U20 Football Championship, shining a light on the exceptional people, whose commitment and hard work becomes the difference that makes the difference.
The campaign will include advertising, social media and PR support and we will follow it through the season.
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