The NFL has announced EA SPORTS™ as the presenting partner of the first-ever regular-season game in Dublin, Ireland, taking place on Sunday, Sept. 28, 2025.
The partnership will see EA SPORTS™, a global leader in digital interactive entertainment, collaborate with the NFL to promote their recently launched Madden NFL 26 at the historic game between the Minnesota Vikings and the Pittsburgh Steelers at Croke Park Stadium.
EA SPORTS™ will also serve as the presenting partner for the NFL Experience, a free fan event held in Dublin leading up to the game.
The rights will also extend across Dublin, offering premium in-game visibility, citywide promotions (read more about them here), and a range of both physical and digital fan engagement opportunities.
“Our partnership with EA SPORTS™ is a cornerstone of our global growth strategy, one that has been trusted for over thirty years,” said Vice President, Video Gaming Consumer Products, Ed Kiang.
“This collaboration for our historic Dublin game is a natural extension of our shared mission to engage and grow our international fanbase through interactive entertainment. We are excited to continue this journey with EA SPORTS™ and look forward to delivering an unforgettable experience for our fans in Ireland.”
The partnership between the NFL and EA SPORTS™ has evolved over more than three decades to become one of the largest within sports and gaming.
The partnership has led to new gaming experiences on various platforms and a significant focus on esports through the Madden NFL Championship Series.
“We’re thrilled to take our partnership to the 2025 NFL Dublin game, demonstrating our commitment to bringing gaming and sports fans together on the world’s biggest stage.” added Senior Director of Franchise Marketing, Madden, Ryan Johnson.
“Just like in our games, this first Dublin NFL matchup will celebrate the passion that defines competitive excellence. We’re proud to connect gaming enthusiasts with the real-world football community and its storylines that make the sport so compelling.”
Image Credit EA Sports
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