Among the guest speakers at next week’s ESA Ireland event in the Aviva Stadium will be Amy Mansell of Elemis talking about the brand’s award winning partnership with the Aston Martin F1 team.
The partnership is a first fusion of luxury skincare and high-performance motorsport.
Announced in early 2025, the multi-year collaboration designates Elemis as the team’s first Official Skincare Partner, and Elemis has introduced exclusive, limited-edition skincare collections inspired by the world of Formula One.
Beyond product offerings, the brand has activated its presence at Formula One events, providing guests with luxury ‘pit-stop’ wellness treatments, including hand and arm massages, at the Aston Martin Aramco Paddock Club Suite.
At the Monaco Grand Prix, Elemis hosted a unique spa experience aboard the Aston Martin Aramco luxury yacht. This is not your regular sponsorship arrangement.
Additionally, a pop-up at Harrods in London offered complimentary ten-minute facials and professional skin analyses, surrounded by the iconic Aston Martin branding.
Approximately 41% of Formula One fans are women, with the fastest-growing demographic being females aged 16 to 24.
Elemis aims to engage this audience by supporting female talent in the sport. The brand has appointed Jessica Hawkins, Aston Martin Aramco’s Head of F1 Academy and Driver Ambassador, as its brand ambassador, underscoring a shared commitment to empowering women in the motorsport industry.
Sustainability is another cornerstone of the collaboration. Elemis, a certified B Corp, aligns with Aston Martin Aramco’s ‘Make A Mark’ strategy, focusing on environmentally conscious practices and sustainable sourcing.
Both industries have come a long way in this space, and it will be interesting to hear more at the Aviva Stadium.
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With plenty of networking opportunities and an audience engagement being run by the team at Verve, it promises to be a great morning and we look forward to seeing you there.
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The event runs from 08:00 to Lunchtime on Thursday, June 12th
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