London Sport has appointed Sport for Business member Epsilon to deliver a groundbreaking big data project to help get 1,000,000 Londoners more active by 2020.
The project will bring together numerous sources of anonymised data to gain a deeper understanding of the lifestyles, attitudes and behaviours of Londoners.
With technology playing an increasingly decisive role in people’s engagement with physical activity and sport, Epsilon has been tasked with finding hidden correlations that will aid the sector to change its offers and develop more sophisticated strategies to get people active.
Epsilon specialises in fusing data, technology, creative and media to help brands build relationships with people. It was a supporter of last year’s Sport for Business Future of Digital Sport and is developing projects with a number of players in the Irish market from its EMEA headquarters in Dublin.
“Epsilon has a proven track record in seeing what other agencies don’t,” said London Sport CEO Peter Fitzboydon.
“They have tried and tested experience in distilling big data and delivering big ideas, as well as exceptional standards in handling sensitive data, which together makes them the ideal partner for this project.”
“We have considerable experience working in this area and are looking forward to helping London Sport achieve their ambition of 1,000,000 Londoners more active through this innovative project,” added Genevieve Woods, Client Service Director at Epsilon.
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