EVOKE has been confirmed as the official media partner for the Vhi Women’s Mini Marathon, the largest all-female event of its kind in the world.
The collaboration is described as “underscoring EVOKE’s commitment to empowering women and promoting health and wellness.”
EVOKE is part of the dmg media portfolio of brands. With a monthly audience of 3.6 million adults, it has the largest online female audience of any media organisation. It has a heritage in sport having been the title sponsor of the Women’s FAI Cup in recent years.
Both dmg media and DSD events who run the Vhi Women’s Mini Marathon are members of the Sport for Business community.
“We are thrilled to partner with the Vhi Women’s Mini Marathon, an event that celebrates the strength, resilience, and spirit of women,” said Paul Henderson, CEO of dmg media.
“At EVOKE, we believe in the power of storytelling and community, and this sponsorship allows us to connect with our audience in a meaningful way.”
“We look forward to telling the stories of the incredible women participating in this event and being part of this iconic annual celebration.”
“We are delighted to announce our partnership with EVOKE,” added David O’Leary, CEO of DSD Events.
“Their reach and influence in connecting with women across Ireland make them the perfect media partner to amplify the stories, excitement, and inspiring moments of this iconic event.”
“Together, we look forward to celebrating the incredible achievements of participants and shining a spotlight on the community spirit that defines the Vhi Women’s Mini Marathon.”
The Vhi Women’s Mini Marathon will take place on Sunday, June 1, 2025, in Dublin, attracting tens of thousands of women from all walks of life. Participants can run, jog, or walk the 10km route, raising funds for various charities and causes.
EVOKE will provide extensive coverage of the event, featuring inspiring stories, training tips, interviews, and live updates.
SPORT FOR BUSINESS PERSPECTIVE
Both partners mentioned the power of storytelling in their comments above and that is key to this partnership. Good for the brand in connecting to a committed audience, great for the event in terms of amplifying the human interest stories that are at its heart.
WHAT’S UP NEXT?
The Vhi Women’s Mini Marathon takes place on Sunday, June 1st.
MEMBERSHIP AND EVENTS
dmg media and DSD events are full active members of the Sport for Business community.
The Sport for Business Membership comprises nearly 300 organisations, including all the leading sports and sponsors, as well as commercial and state agencies.
