Decathlon Ireland has unveiled the rebranding of its Ballymun store, now showcasing a fresh, modern design emulating the fresh look of the O’Connell Street store which opened last year.
The rebrand is described as “a step forward in Decathlon’s journey to evolve within a changing commercial landscape. The redesign ensures a seamless and unified brand identity, from the store’s new façade to its updated interiors, including welcome desk, checkouts, and fitting rooms.”
The reimagined store sees it transition from from what we know as a traditional retail store to an “innovative multi-specialist sports platform.”
“By aligning all elements of the shopping experience, Decathlon Ballymun now offers a 360-degree approach that appeals to every sports enthusiast,” continued the statement revealing the look. “This has included moving the welcome desk, which is now the first point of contact for customers as they walk into the store, as well as moving the workshop further towards the front of the store.”
“The updated layout and design create immersive spaces where customers can explore, interact, and connect with the world of sports. With a focus on interaction, customisation, and innovation, the modern Ballymun store is designed to inspire and engage customers.”
“We’re proud to present a store that not only serves as a hub for sports products but also provides a space for our community to connect and share their passion for sports,” said Elena Pecos, CEO Decathlon Ireland.
SPORT FOR BUSINESS PERSPECTIVE
All retail stores are in competition with their own and their rivals online offerings do making it an experience is important. Having the space in Ballymun to be imaginative means that Decathlon can lean into this better than most.
WHAT’S UP NEXT?
We hope to use a Decathlon space in 2025 to host a Sport for Business event.
MEMBERSHIP AND EVENTS
Decathlon and Sports Direct are two of the leading sports retailers that are full active members of the Sport for Business community.
The Sport for Business Membership comprises nearly 300 organisations, including all the leading sports and sponsors, as well as commercial and state agencies.
