Sport for Business has created a special opportunity for Women in business to come together in a sports participation event that it is hoped will become a major annual occasion.

Up to 100 companies are invited to put forward one of their women executives to participate alongside their peers in the first ever One4All Women on Wheels Cycle in Dublin on Saturday, May 10th.

The event will mark the Giro d’Italia arrival in Dublin that same weekend, and follow a 22 kilometre loop, starting and finishing on Merrion Square and echoing the closing stage of the world’s second largest pro cycling event.

“As part of the larger cycle, we want to create an opportunity for companies to publicly commit to supporting the women who work within their organisations,” said Rob Hartnett, Founder of Sport for Business and one of the drivers behind bringing the event to life.

“It is a simple but effective way to say yes to supporting the role of women in sport, to raising awareness of the fact that equality in sport as well as in the workplace is something they believe in and it will also raise money for a great cause in Oxfam as the official charity partner of the event.”

“We have reached out to a limited number of members of Sport for Business to determine a level of interest and we have already gained the commitment of ten of Ireland’s leading businesses and a number of very high profile women sporting celebrities.”

In order to be part of Executive Women on Wheels, companies need to pledge to donate a minimum €500 for Oxfam.


Each of the maximum 100 participants in this group within the main event will receive an exclusive Executive Women on Wheels cycling shirt, and the opportunity for their company to obtain 100 exclusive hi visibility cycling vests, to encourage women in their organisation to cycle to work or increase their cycling.

To make an expression of interest for you or your company to be part of Executive Women on Wheels, simply fill out the form below and we will be in touch in the coming days.

[contact-form-7 id=”12050″ title=”Executive Women on Wheels Expression of Interest_copy”]

This unique Women’s  cycle is not a race, but is for all levels of fitness with the pace being set at a manageable 17km per hour and all participants cycling together in one big  peloton.  It can be the starting point for the creation of a group of peers who have done something special together and can support each other over time.

The cycle starts at 8.30am from Merrion Square Dublin and runs out along the north Dublin Coast to Bull Island before looping back along the coast to return to Merrion Square, where the Irish Cycling Show, a free public event, will be taking place all weekend.


“It is wonderful for us to be involved in such a high profile cycling event by supporting the first ever female only charity cycle in Ireland and bringing some fun to proceedings,” said Michael Dawson, CEO of One4All and a key figure in the introduction of the Bike to Work Scheme.

“We’ve seen large numbers of women taking up the Bikes4work scheme, especially over the past two years and we’re hoping that this trend will help drive registrations in the coming weeks.”

“We’ve already received great support from Irish women in business and we’re looking forward to a successful event and raising much-needed funds for Oxfam in the process.”

With Ireland hosting the “Big Start” for the Giro d’Italia this year with three days of pre-race celebrations in Belfast before racing from Armagh to Dublin on Sunday 11th May, the One4all Women on Wheels Giro cycle represents the perfect opportunity for women to be part of the celebrations.

Dedicated Bike Park

The cycle which begins at 8.30am will take approximately an hour and a half and cyclists will arrive back into Merrion Square just as the Irish Cycling Show is kicking off. Cyclists can leave their bikes in the dedicated bike park for Women on Wheels participants and enjoy the show.

“By registering to take part in this fun event, female cyclists will help raise vital funds to support Oxfam’s work worldwide which puts women’s rights at its heart,” added Emer Mullins of Oxfam Ireland.

“We know that breaking the cycle of poverty starts with supporting women. For example, if women farmers had the same access to land, tools, seeds and credit as men, they could grow enough food to feed more than 100 million of the world’s hungriest people.”

Heather Boyle from Cycling Ireland said: “The One4All Women on Wheels cycle with Oxfam is a great opportunity for women to get on their bikes. With only 16% of Cycling Ireland members being female, we need to get the wheels in motion on closing that gender gap. At 22km this is an ideal distance and a welcoming environment for everyone to get involved and cycle part of the Giro route.”