The FAI has announced a second new commercial partnership in 24 hours with the news that Energise Sport and Ballygowan Mineral Water, both owned by Britvic Ireland, have signed a four-year deal to become the Official Hydration Partner of the FAI.
Energise is 100 percent produced in Dublin, and Ballygowan Water is bottled at source in Newcastle West, Limerick. Both brands are part of Love Irish Food.
The deal will include support for both the Ireland Men’s and Women’s National Teams.
Ireland Men’s National Team players Jamie McGrath and Jason Knight took a break from training to help launch the new partnership in the FAI National Training Centre in Abbotstown ahead of Ireland beginning their much-anticipated EURO Qualifier against France in the Aviva Stadium this Monday evening.
The Ireland Women’s National team are gearing up for a doubleheader against World No 1 USA as they continue preparations for FIFA World Cup 2023.
As part of this partnership deal, Energise will ensure the Ireland National Team players are supplied with the optimal balance of water, carbohydrates, and electrolytes to hydrate faster for training and match endurance.
Ballygowan will be supporting the partnership with 190,000 bottles of Ballygowan water each year to ensure players have the optimal water intake to maintain a normal water balance during training and matches All bottles are now made from 100 percent recycled plastic and are 100 percent recyclable.
Energise’s ‘Energise your Everything’ campaign will go live at the Aviva Stadium on Monday night and ramp up in the coming months through core advertising, digital and social media activations, PR and retailer execution.
“We are proud to collaborate with the FAI and to support our national soccer teams, men and women, with Energise and Ballygowan, trusted quality brands made in Ireland, delivering hydration and energy in fully recyclable packaging,” said Kevin Donnelly, Managing Director of Britvic Ireland.
“Britvic have a strong reputation as a renowned stable across soft drinks in Ireland and will help to keep our National Team players hydrated and in peak condition as they take on some big games across both men’s and women’s football,” added FAI CEO Jonathan Hill.
