Horse Racing Ireland has announced the appointment of John Sheridan as the new General Manager of Fairyhouse Racecourse.
He takes the place of Peter Roe, who moved into the role of Head of Racing at Horse Racing Ireland Racecourses earlier this year.
Sheridan brings significant commercial experience and expertise in customer insights and customer experience to the role.
He joins from Vodafone Ireland, where he was Commercial Lead for the Consumer Prepay Division, having previously worked with Ladbrokes International’s Betdaq, where his focus was on advertising, promotions and sponsorships.
Prior to this role, John held a position for five years with Showjumping Ireland as Marketing Manager, promoting the Sport Horse market.
“I am delighted to welcome John Sheridan to the role of General Manager at Fairyhouse Racecourse,” said Paul Dermody, CEO of HRI Racecourses.
“John joins us at an exciting time for the racecourse team, with interest in our flagship festivals increasing and an ever-growing list of race day and non-race day events demonstrating the popularity and appeal of the venue.”
“John will lead our engagement with the local community, commercial partners, tenants and industry stakeholders to drive Fairyhouse Racecourse forward in a collaborative and sustainable way.”
“John’s commercial experience will bring so much to the role. One of his notable responsibilities at Betdaq was managing the sponsorship of the Betdaq Champion Hurdle at the Punchestown Festival. John, a Kildare native, also enjoyed a spell as an amateur rider, and he rode in a bumper at Fairyhouse in 2006.”
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