Dublin based Fifty-Three Six have been appointed as the retained digital agency of Locker, the new sports content app that has plans to be a big player in global sports content.

The scope of the work that Fifty-Three Six will undertake will include support across creative, content, paid media strategy and performance campaigns.

“We are thrilled to be partnering with Locker as they launch into Ireland and multiple markets in the coming months,” said Tom Fox, Head of Digital at the agency.

“Locker solves a problem for the sports fan – the ability to have all your sporting needs in one app, with user experience at the forefront.”

“We truly believe in the product and are excited to play a part in helping it scale.”

The Locker app brings together multiple feeds from the media landscape allowing users to build their own portal and not being bound to a single editorial perspective.

“We are pleased to be working with Fifty-Three Six as we roll out our launch strategy,” said Andrew Pierse, Co-Founder of Locker.

“We believe we have a solution for sports fans that will be transformative in the market and partnering with Fifty-Three Six will help us connect with fans and drive growth over the coming months.”

“Their focus on blending data and creativity within the sports sector was a good fit for our mission.”


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