The Camogie Association came together with players, partners and media at Croke Park yesterday to launch the 2022 Glen Dimplex All-Ireland Camogie Championships.

The action commences on the weekend of 21st / 22nd May, and will culminate in a triple-header All Ireland Final at Croke Park on Sunday 7th August 2022.

28 teams will compete for the Seaghan O’Duffy Cup at Senior level, the Jack McGrath Cup for the Intermediate level and the Kathleen Mills Cup for the Premier Junior teams.

The Nancy Murray Cup was also launched as a development competition featuring Donegal, Louth, Tyrone, and Wicklow.

Cavan came through this in its early iteration and have now gone on to win successive Littlewoods National League Division titles.

It was the first opportunity for new long term sponsor Glen Dimplex to be part of the team.

Honoured

“We are immensely honoured to be partnering with the Camogie Association on sponsorship of the Camogie Championships,” said Group Head of External Relations and Engagement, Rowena Rodrigues.

“Glen Dimplex is a family-owned, Irish headquartered international group, with company locations and partnerships in communities in Ireland and international markets, focused on empowering the everyday lives of our customers.”

“This is an exciting next step in our journey to connect with our communities and inspire and empower high performing teams in our business and on the pitch.”

It is a special new partnership with Carmel Naughton, one of the Founders of the business taking on the five-year sponsorship in a personal philanthropic capacity but passing the activation rights into the business.

The confidence this gives to the sport is evidenced in a special interview we will share tomorrow morning with Camogie Association President Hilda Breslin and with Rowena Rodrigues.

Camogie fans are being encouraged to purchase their tickets early and #GoTogether as families, clubs and groups of friends to support their teams and raise the atmosphere of playing at the County level.

Broadcast

RTÉ has reaffirmed its commitment to Camogie coverage with a new multi-year deal. As a result, the 2022 Glen Dimplex All Ireland Senior, Intermediate and Junior finals will be live on RTÉ2 and RTÉ Player. The two Senior semi-finals on 23rd July, live from Croke Park and the two quarter-finals from Semple Stadium will also be live on RTÉ2 and RTÉ Player on the 16th July. A number of games in the earlier stages will also be live-streamed.

Rebecca Hennelly of Galway, Cork’s Amy Lee, Meath’s Jane Dolan, Dublin’s Ellen Baker, Cavan’s Josephine Maguire and Armagh’s Michelle McArdle all attended the launch.

“We are delighted to launch the 2022 Glen Dimplex All-Ireland Camogie Championships today, it’s wonderful to have the expectation of another eagerly awaited championship season of Camogie,” said President Hilda Breslin.

“This year our wonderful new sponsorship with Glen Dimplex will allow us to increase our promotion and together with great RTÉ coverage showcase our game and players to a wider audience.”

“The championships provide us with the most exciting, skilful, and entertaining games each year. I am confident that the 2022 championship will not disappoint. I wish all the teams the best of luck as we anticipate what will be a season of old and new rivalries on the pitch in the race for All Ireland Glory.”

 

Sport for Business Perspective

After a gap year without a principal commercial partner, the Camogie Association joined forces with the GAA to explore commercial opportunities and unearthed Carmel Naughton and Glen Dimplex as long-term and commited partners. The rise of interest in Women’s sport across the board should lead to higher attendances and bigger TV viewing now for the sport as it emerges strong and confident from the pandemic.

 

 

Sport for Business Partners