Ireland Women’s International, Cliodhna Moloney has joined forces with Guinness as part of its #NeverSettle campaign to promote the visibility of women’s sport and this year’s Women’s Six Nations.
Last week, Guinness announced a partnership with Wikimedia to ensure that every member of the competing squads across Ireland and the UK is properly recorded on the site viewed by 18 billion globally every month – adding over 135,000 words to their profiles.
Guinness is also working with players on a global scale to update their Twitter profiles, ensuring they are in line with the new verification standards. In the last twelve months, out of the 307,541 tweets mentioning rugby or the Six Nations globally, only 10 per cent of those were about the women’s sport.
“The #NeverSettle campaign is a fantastic initiative from Guinness. It’s exciting to see rugby sponsors getting behind us and supporting the women’s game, helping to promote greater visibility for our team,” said Moloney.
“Last year’s introduction of the Player of the Championship award supported by Guinness was a really positive step in the right direction so it’s great to see that opening up to a public vote this year. Hopefully, as a result of the Never Settle campaign, many new fans of the game will cast their vote from Sunday.”
“Following the announcement of the #NeverSettle campaign, it’s fitting that we are working with Six Nations to announce that the Women’s Six Nations Player of the Championship supported by Guinness will be open to a public vote for the first time,” said Alan McAleenan, Guinness Marketing Director for Ireland.
“This is a fantastic award for any player to win as it recognises the hard work, skill and outstanding performances over the course of the Championship.”
England and France will meet on Saturday in the first Women’s rugby match to be broadcast live on the BBC, with Ireland and Italy meeting in a third-place play-off.
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