There are now just over 48 hours to complete entry to the Irish Sports Industry Awards 2022.

Entries have been strong across the six categories that are open to public nomination as outlined below.

There will be a real celebration of Ireland’s sporting ecosystem when we gather for the Awards night at the Westin Hotel on the evening of Tuesday, May 17th.

Here are the six categories that are open for nomination…


Best Sports Sponsorship

To be entered by an organisation that has sport at the heart of its content, and which utilises commercial partnerships and activations, where relevant to drive forward the reach and achieve business objectives.

This award in different guises has been won in the past by Softco for its partnership with Irish Hockey, Lidl for its partnership with Ladies Football, and Allianz’s support of Paralympics Ireland.

There are a host of partnerships that we have covered over the course of the past you that would be worthy winners of the event, and the criteria that this year’s judges will be looking to see matched will include:

  • Evidence that it has created and maximised engagement with its own audience
  • Differentiation from their competitors
  • Demonstration of measurable impact for the organisation, partners, and its consumers

Best Use of a Communications Platform

This award is to recognise innovative and clever use of communications platforms to stand out from the digital crowd.

It has been won in the past by AIG and Dublin GAA and by AIB and the GAA for the Club and County Campaign.

The criteria here are that there is:

  • Evidence that it has created its own audience, forming a digital community of sports fans in the process
  • Differentiation from their competitors
  • Demonstrable measurable impact for the organisation, partners, and its consumers
  • A Digital community that is present or managed in Ireland or was created in Ireland.

Best National Governing Body

This prestigious recognition of the work that goes into creating great sport has been won in the past by Paralympics Ireland, Gymnastics Ireland and Cricket Ireland.

The criteria against which the nominees will be judged include:

  • Evidence of progress on the sporting front.
  • Evidence of carrying out successful campaigns.
  • Evidence of good governance.
  • Evidence of contributing to the promotion of sport as a whole and its benefits in Ireland.

Local Sports Partnership of the Year

This award shall recognise the Local Sports Partnership which has shown the most initiative in promoting sport and physical activity and/or community engagement.

Judging Criteria

  • Evidence that the initiative addressed a need, solved a problem and/or seized an opportunity.
  • Evidence of an effective communication strategy around the initiative.
  • Overall impact the initiative had/will have on the community.
  • Effective use and adherence to budget.

The other categories for which there is an open nomination process are the for Initiatives to promote Women in Sport and Inclusivity.

Awards for the best Established and New Sports Business of the Year; for Outstanding Achievement and the Jimmy Magee Award for Sports Journalist of the Year will also be chosen by a panel of judges drawn from the leadership of the industry.

A list of new and established sports businesses to be considered for the award will be drafted by the nominations committee of the Judging Panel, chaired by Rob Hartnett of Sport for Business.

If you feel that you know of a business that might be considered for one of these two awards, let us know via the form below.

The judging panel consists of Jill Downey of Core Sponsorship; Kevin Moore of Legacy Communications; Warren Healy of Clubforce; Niamh Daffy of Cara, Ian Mallon of the Irish Examiner; Nora Stapleton of Sport Ireland; Maeve Buckley of Leading Sport and Shane McArdle of the Dun Laoghaire Rathdown Sports Partnership.  The Judging Panel will be Chaired By Rob Hartnett of Sport for Business.


Enter the Awards here.




Sport for Business Partners