Olytico’s analysis for August 2025 incorporates over 14,000 posts, 3 million engagements, and close to 10 million views of the Sport for Business organisation’s content on TikTok.
The numbers are on par with those from 2022, as indicated in the narrative below regarding this month’s Instagram figures.
This is the third of four articles on social media metrics from last month.
In the infographics below, we have ranked each organisation across a range of metrics on each network, including the most active, the most engaged with, and the most engaging content, as well as engagements per 1,000 followers where possible.
It is important to note that this analysis is based on publicly available data. It does not include any analysis or insight on paid or promoted content. When % figures are used (unless otherwise stated), they refer to the previous month’s figures.
Here is how our monthly report coverage will shape up during the week.
X Analysis
Facebook Analysis
Instagram Analysis
TikTok Analysis
August 2025 Highlights on Instagram
Instagram activity fell 3% to 3,844 posts and saw a considerable 44% decrease in engagements to 1.92 million from what we saw in July.
Last year in the same period the number of engagements was 4.1 million, in 2023 it was 3.9 million but maybe they were false peaks as the number in August 2022 was 1.82 million, more in line with this years.
The League of Ireland (733 Vs 392 in August 2022) topped the activity charts once again, as they paid their respects to Ollie Horgan.
View this post on Instagram
In second, the NIFL (550, +59%) congratulated Crusaders’ Fraser Bryden on his first career hat-trick in only his second competitive game for the Crues, and in third, Athletics Ireland (229, -24%, 192 in 2022) saw Israel Olatunde break his own Irish 100m record clocking 10.02 seconds in London.
View this post on Instagram
View this post on Instagram
The GAA (5,455, -11%, 6,044 also at the top in 2022) topped the average engagement per post chart for the second month in a row as they focused on the season’s sharpest shooters.
View this post on Instagram
Dublin GAA (3,239, +67%) in second, confirmed Ger Brennan as manager of the Dublin Senior Football Team in a post that got 8,776 likes, and in third, Ireland Football (2,841, +12%) announced their Men’s Senior squad for the upcoming 2026 World Cup Qualifiers.
The Dublin number of average engagements was up 75% on 2022 while the FAI number was broadly on a par.
View this post on Instagram
View this post on Instagram
The Camogie Association (783, +165%) crowned Galway as All-Ireland Champions, and Hockey Ireland (434, +82%) celebrated an incredible week in Germany for their IRL Hockey ID Team
View this post on Instagram
View this post on Instagram
The League of Ireland (3,625) claimed the top spot for ‘highest engagements per 1,000 followers’. This figure was up by 10% on what it was in 2022.
With over 60,000 public engagements to date, and proving that content can shine on multiple platforms, Nkosi The Rugby Guy’s day with the Sharks was the most engaged with Instagram post in August.
View this post on Instagram
X Analysis – Monday
Facebook Analysis – Tuesday
Instagram Analysis – Wednesday
TikTok Analysis – Thursday
If you would like to be part of the Sport for Business community and be added to the list, email us today and let’s see what is possible. If you would like a more detailed analysis of your social media activity, contact ross@olytico.com
Image Credit: Sport for Business
Further Reading for Sport for Business members:
Read our Sport for Business Coverage on Social Media
SPORT FOR BUSINESS AUTUMN EVENTS
On October 14th, our Annual Sport for Social Good Event will shine a spotlight on good work being done through the medium of sport across the country.
Then, on November 20th, a new event focused on Sustainability in Sport will take place, and in December, our 12th Annual Women in Sport Conference will take place, in partnership with Lidl.
Find out More about Our Sport for Business Events Programme Here
Sport for Business Podcasts
MEMBERSHIP AND EVENTS
All the organisations featured above, as well as all the leading sporting and business organisations in and around the world of sport are among the 300+ members of the Sport for Business community.
This includes all of the leading sports and sponsors, as well as commercial and state agencies, individuals interested in our world, and an increasing number from beyond these shores taking a keen interest in Ireland.
Find out more about becoming a member today.
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