Olytico’s analysis for August 2025 incorporates over 14,000 posts, 3 million engagements, and close to 10 million views of the Sport for Business organisation’s content on TikTok.
A year ago, the same numbers were 12,000 posts, but six million engagements, and 9.8 million views on TikTok.
Clearly, the evidence suggests that the number of engagements across social media has decreased from its peak; however, this was likely due to the coverage of the Paris 2024 Olympic Games.
While engagement fell across all platforms, Instagram continues to dominate, generating 1.92 million public engagements, which account for 75% of all engagement across X, Facebook, and Instagram.
Today, in the final instalment of a four-part series on social media metrics from last month, we turn our attention to TikTok.
In the infographics below, we have ranked each organisation across a range of metrics on each network, including the most active, the most engaged with, and the most engaging content, as well as engagements per 1,000 followers where possible.
It is important to note that this analysis is based on publicly available data. It does not include any analysis or insight on paid or promoted content. When % figures are used (unless otherwise stated), they refer to the previous month’s figures.
X Analysis
Facebook Analysis
Instagram Analysis
TikTok Analysis
August 2025 Highlights on TikTok
465 (-5%) TikToks were posted by Sport for Business members in August. These posts resulted in 624,402 engagements (+3%) and 9.9 million views (-19%).
These figures are down slightly in terms of the number of engagements on last year but marginally uop in terms of the number of views.
Only two organisations broke the magic million views for the month – the Ireland Football account with 3.07 million views, and the Ladies Gaelic Football account (1.6 million).
The NIFL topped the activity charts with 128 posts as they asked their fans for their ‘Top 3 25/26’ predictions.
@officialniflTop three predictions for 2025/2026 📈 🎙️ Cliftonville #SportsDirectPrem
In second, the LGFA (59) honoured greatness with a parade of the 1999 and 2000 Jubilee All-Ireland winning Mayo teams, and in third, Munster gave its players (and some legends) a sneak peak ahead of the release of their new retro inspired Adidas jersey.
@ladies_gaelic_football Honouring greatness 🌟 The 1999 and 2000 Jubilee All-Ireland Winning Mayo Teams 🤩 #LGFA #jubilee #mayo #icons #legends ♬ Power – Little Mix
@munsterrugby Reactions to the new kit! 😮💨 What do you think it will look like? 🤔 #SUAF 🔴 | #AdidasRugby | @Life Style Sports ♬ original sound – MunsterRugby
When ranked by average engagement per post, Ulster Rugby (16,711) returned to the top of the charts with this ‘Photo Roulette’ content.
@officialulsterrugby🤣
They were followed by Ireland Football (12,861) and Basketball Ireland (2,682).
The most engaged with TikTok in August came from Ireland Football, as Ipswich Town fans debuted their new chant for Dara O’Shea – the content has been viewed over 850,000 times on the platform and generated over 70,000 public engagements to date.
@ireland Ipswich fans’ new Dara O’Shea chant to the tune of Michael Jackson’s Smooth Criminal is so clever 😂👏🎶 #ireland #irelandfootball #coybig #daraoshea #ipswich ♬ original sound – Ireland
If you would like to be part of the Sport for Business community and be added to the list, email us today and let’s see what is possible. If you would like a more detailed analysis of your social media activity, contact ross@olytico.com
Image Credit: Sport for Business
Further Reading for Sport for Business members:
Read our Sport for Business Coverage on Social Media
SPORT FOR BUSINESS AUTUMN EVENTS
On October 14th, our Annual Sport for Social Good Event will shine a spotlight on good work being done through the medium of sport across the country.
Then, on November 20th, a new event focused on Sustainability in Sport will take place, and in December, our 12th Annual Women in Sport Conference will take place, in partnership with Lidl.
Find out More about Our Sport for Business Events Programme Here
Sport for Business Podcasts
MEMBERSHIP AND EVENTS
All of the organisations in this analysis, as well as all the leading sporting and business organisations in and around the world of sport are among the 300+ members of the Sport for Business community.
This includes all of the leading sports and sponsors, as well as commercial and state agencies, individuals interested in our world, and an increasing number from beyond these shores taking a keen interest in Ireland.
Find out more about becoming a member today.
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