With over 11,300 posts and 4.34 million posts, Olytico’s October 2024 Analysis details an especially impressive month for the League of Ireland accounts.
The analysis includes the title run-in of the SSE Airtricity League of Ireland and plenty more across the different sports that are members of the Sport for Business community.
Here is how our coverage of the monthly report will shape up during the week.
X Analysis – Monday
Facebook Analysis – Wednesday
Instagram Analysis – Thursday
TikTok Analysis – Friday
In the infographics below, we have ranked each of the organisations across a range of metrics on each network, including the most active, the most engaged with, and the most engaging content as well as engagements per 1,000 followers where possible.
It is important to note that this analysis is based on publicly available data. It does not include any analysis or insight on paid or promoted content. When % figures are used (unless otherwise stated), they refer to the previous month’s figures.
October 2024 Highlights on Facebook
Facebook activity rose slightly in October to 3,445 posts but saw a 6% decrease in engagements to 552,794. The impact of the Rugby World Cup in October 2023 is evident in the fact that this time last year Facebook generated 1.25 million engagements.
For the third month in a row, the League of Ireland topped the Facebook activity charts with 544 posts (+7%) as Shamrock Rovers represented Ireland in the UEFA Conference League.
In second, the LGFA (358, +31%) featured the All-Ireland Fermanagh stars attending the TG4 Teams of the Championship awards ceremony, and in third The GAA (321, +163%) showcased the new ‘2 Pointer’ with this from Niall Morgan in the InterPro series.
Irish Rugby (1,610, -4%) topped the average engagement per post charts, as the Emerging Ireland XV completed an unbeaten tour of South Africa.
The BKT URC in second (416, +92%) saw The Sharks welcome back nine of their Springboks from The Rugby Championship, and Cricket Ireland in third (402, -36%) celebrated a win against South Africa in Abu Dhabi.
Triathlon Ireland (75, +50%) saw Erin McConnell placed 4th in the European Cup, and Hockey Ireland (69, +33%) celebrated the Ireland Senior Men being promoted back up to FIH Pro League action for 2024/25 Season.
The League of Ireland (727) topped the average engagements per 1,000 followers metric.
The Ladies Gaelic Football account generated the most engaged with content on Facebook in October with this superb individual effort from Sinead Deegan at the 2024 Interfirms Blitz – to date the goal has generated over 26,000 public engagements and been played over 4 million times.
X Analysis – Monday
Facebook Analysis – Wednesday
Instagram Analysis – Thursday
TikTok Analysis – Friday
If you would like to be part of the Sport for Business community and be added to the list, email us today and let’s see what is possible. If you would like a more detailed analysis of your social media activity, contact ross@olytico.com
The Sport for Business Membership comprises nearly 300 organisations, including all the leading sports and sponsors, as well as commercial and state agencies.
