With over 11,300 posts and 4.34 million posts, Olytico’s October 2024 Analysis details an especially impressive month for the League of Ireland accounts.

The analysis includes the title run-in of the SSE Airtricity League of Ireland and plenty more across the different sports that are members of the Sport for Business community.

Here is how our coverage of the monthly report will shape up during the week.

X Analysis – Monday
Facebook Analysis – Wednesday
Instagram Analysis – Thursday
TikTok Analysis – Friday

In the infographics below, we have ranked each of the organisations across a range of metrics on each network, including the most active, the most engaged with, and the most engaging content as well as engagements per 1,000 followers where possible.

 It is important to note that this analysis is based on publicly available data. It does not include any analysis or insight on paid or promoted content. When % figures are used (unless otherwise stated), they refer to the previous month’s figures.

 

October 2024 Highlights on Instagram

 

 

Instagram activity increased 3% to 2,621 posts and the platform saw a 26% increase in engagements, to 3.49 million. Again the impact of last year’s Rugby World Cup can be seen in the fact that this month in 2023 generated 6.9 million engagements

 

The Instagram activity charts were topped by the League of Ireland (574, +10%) as they announced a new partnership with Premier Sports for LOITV. Ireland Football in second (209, +88%) saw Robbie Brady’s strike secure victory against Finland in Helsinki, and in third the Northern Ireland account (188, +76%) brought us a new mascot.

 

 

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A post shared by League of Ireland (@leagueofireland)

 

 

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A post shared by Ireland Football (@irelandfootball)

 

 

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A post shared by Northern Ireland (@northernireland)

Basketball Ireland (112, +433%) saw Ajay Ryan Walsh and the Limerick Sport Eagles put on a show for some interested All Black onlookers, the Gaelic Players Association (18, +200%) recognised Patrick ‘Bonner’ Maher as he called time on his stellar Tipperary career, and Volleyball Ireland (29, +164%) welcomed the start of the National League season.

 

 

 

Irish Rugby (4,828, +79%) topped the average engagement per post chart, as Caelan Dorris was announced as the new Men’s Senior Captain ahead of the Autumn Nations Series.

 

 

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A post shared by Irish Rugby (@irishrugby)

Ireland Football (3,946, -25%) in second wished Aiden McGeady all the very best in his retirement, and in third the GAA (2,993, -16%) brought us all the action from the Allianz Inter-Provincial Series.

 

 

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A post shared by Ireland Football (@irelandfootball)

 

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A post shared by Official GAA (@officialgaa)

The League of Ireland (3,968) claimed the hat-trick for ‘highest engagements per 1,000 followers’.

 

 

 

For the third month in a row, the Northern Ireland account brought us the most engaged with content on Instagram, this time a Reel with Liverpool’s Conor Bradley as he wore the Captain’s armband for the first time, the collab post with Liverpool FC generated over 73,000 public engagements.

 

 

X Analysis – Monday
Facebook Analysis – Wednesday
Instagram Analysis – Thursday
TikTok Analysis – Friday

 

If you would like to be part of the Sport for Business community and be added to the list, email us today and let’s see what is possible. If you would like a more detailed analysis of your social media activity, contact ross@olytico.com

 

 

 

The Sport for Business Membership comprises nearly 300 organisations, including all the leading sports and sponsors, as well as commercial and state agencies. 

Find out more about joining us today.