Hugo Keenan has filled the sports pages this morning in a break week for the Guinness Six Nations, signing up again as an ambassador for Optimum Nutrition, part of the Glanbia Performance Nutrition brand.
The Irish International fullback, joins fellow ambassadors England Rugby International Marcus Smith and France International Louis Bielle-Biarrey who are each promoting the brand message of “There’s more in you”.
Bielle-Biarrey and Keenan will come up against each other next week in what will be a crunch game to decide the onward trajectory of Ireland’s bid for a third consecutive Six Nations title and another Grand Slam.
Trusted for over 35 years, Optimum Nutrition has pioneered the sports nutrition category and is proud to include Gold Standard Whey, the world’s #1 selling whey protein powder* that has fuelled billions of workout recoveries worldwide in its portfolio.
Through its recently launched #TruthUnlocked campaign, the brand is helping to bust common sports nutrition myths head-on. The first of these addresses the use of Creatine and the different kinds of protein powder. All of the pieces are backed up with multiple scientific references.
Optimum Nutrition signed Keenan as an ambassador in 2023 and is also a partner of Leinster Rugby and the Gaelic Players Association.
Further Reading for Sport for Business members: Keenan and Optimum Kick off Summer of Ambassadorships.
SPORT FOR BUSINESS PERSPECTIVE
There are short windows of opportunities for players to fulfil promotional obligations during major tournaments but gaining access to the stars when it would prove otherwise difficult is a honey pot for media.
WHAT’S UP NEXT?
Ireland play France at 2:15 PM on Saturday, 8th March in the Guinness Six Nations
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