Leona Maguire has the kind of sponsorship portfolio that most professionals would give half the clubs in their bag for. And this was before being thrust into the global spotlight with last weekend’s Solheim Cup performance.
She has partnerships in place with KPMG, Davy, Kingspan, Kastus, Kinetica Red Bull and Puma.
Her business affairs are handled by her twin sister Lisa working with Niall Horan’s Modest! Golf, and agency that has played every shot to perfection so far in managing the professional side of her career.
Chances are that their phones have been hopping since last weekend and off the back of a season where she has been consistently excellent on the LPGA Tour.
But she is in no rush to redraw the look of the gear she wears or the commitments she has made.
Speaking to Sport for Business yesterday, at a KPMG media event, Maguire told us “Weeks like this can only be good but I don’t know. KPMG were the first to come on board with me as soon as I turned pro, when there were no guarantees of an LPGA Tour card or any Solheim Cups.”
“It’s an honour to wear and work with brands that have a strong Irish presence and that have been very loyal and great to work with.”
“The Solheim Cup was reaching a different audience than a regular LPGA Tour event and if that helps build my brand that’s great. I’m enjoying what I’m doing and I’m happy to leave Lisa and the team to do what they do.”
What’s Rare is Precious
Spending most of her time in the United States will make it hard for brands to get ‘face time’ with her but what is rare is precious and an hour for high-level clients in the company of a global star like she undoubtedly is now would be worth any number of cocktail parties or mass gatherings in one of our premium venues.
Speaking to those she has worked within creating content like the KPMG series we have featured in our Daily Video slot, she is also very easy to work with and a genuinely nice person.
Sometimes that does not always come with superstardom but we are fortunate in Ireland that it is the case with most of our stars.
At the age of 26 and potentially some way yet off the peak of what she can achieve, Maguire has already banked $974,890 in prizemoney alone, with just shy of €800,000 of that in this season so far, a matter of months.
There is a surge in interest from brands looking to balance their portfolio of ambassadors and Maguire is right up there with Nelly Korda as being one of Golf’s hottest properties.
The upward curve of her earning potential over the coming years could be as steep as almost any athlete in the world at the moment, she is that good.
The trick now will be to reward the sponsors that have brought her here, and play her cards right when it comes to the speed of answering those calls.
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