The British and Irish Lions have landed in New Zealand at the start of their tour but there was still some Lions activity to be undertaken by a few well know Irish members of teams of the past.
Rob Kearney toured in 2009 and 2013 alongside Jamie Heaslip and both were out and about yesterday as Brand ambassadors.
Kearney today launched Gillette’s partnership with the 2017 British & Irish Lions Tour to New Zealand. The advertisement featuring George North and the words of Jim Telfer from the 1997 tour has been playing out on screens for months but from today there will be a specially commissioned Lions Razor on sale across Ireland.
Read More: Watch Gillette’s Ad
“The sponsorship of the British & Irish Lions, one of the world’s most famous rugby teams, is something we’re very proud of,” said Gillette & Venus Brand Manager Matt Thomas.
“The idea of preparation is synonymous to both Gillette and the British & Irish Lions so we are aiming for this campaign to show guys that with the right preparation and precision you can achieve great things.”
Kearney’s team mate on those tours of 2009 and 2013, Jamie Heaslip was doing a Lions Tour Preview with Today FM yesterday morning head of the consumer launch of Fuzion100, a brand of Coconut Water in which he is an investor alongside Lions Coach Sir Ian McGeechan who was also in Dublin yesterday.
Read More: Heaslip Coco-Nuts for Business
The genesis of this business was created on that 2009 tour when both men got to know Steve Barton, who was a sponsor of the Lions through First Cape Wines and who has gone on to form C7 Products as part of Prime Active.
Barton’s story of how he built that business, identified the potential of wine ahead of the curve and is now looking to make the same impact in the field of wellbeing products led by Fuzion100 is a great one linking sport and business and we will carry a full interview with him as the Lions Tour picks up steam over the coming weeks.
