If you like GAA, and you like Gogglebox, then how could you not fall in love with Bord Gáis Energy’s GaaGaa Box activation of the All Ireland Hurling Championship partnership.
From pitch-perfect (‘ish) renditions of the National Anthem to hands in the air and heads in the hands of families selected to represent their county from their couch.
It follows a similar model to the TV show and there will be regular new episodes over the course of the Championship.
And if you were impressed by the intensity of Limerick’s performance against Tipperary on Sunday, it was matched in the living room of the Twomey’s who still tested the speed of the bleep button, even as they swept into the Munster Final.
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