Max Hamilton has been appointed as the new Head of Commercial Partnerships with European Tour Golf and the Ryder Cup.
Hamilton will be known to many in Ireland as the former Commercial Director of the FAI and has also worked in senior commercial positions with the NBA and in the advertising sector in London and Hong Kong and Australia.
He returned to London at the start of 2015 but the new role will mean more activity back in Ireland around the Dubai Duty Free Irish Open in particular, now that it is part of the new elevated ‘Rolex Series’ of key tour events.
Read more about the Rolex Series
“This is an exciting time for Golf in Europe and I am looking forward to playing my part in positioning the sport, and it’s key events as a real feature on the radar of global as well as national brands.”
“The European Tour based at Wentworth but each tournament is very much given it’s own profile and it’s own identity as part of the overall Tour.”
“There is a great leadership team and a real desire to innovate when it comes to what we can provide by way of fan experience, through digital content, for the players, and for the brands that are keen to tap into the strong appeal of golf.”
“We are looking forward to greater engagement with the sport and business communities in Ireland as we develop and build over the coming months in the run up to this year’s event and future years as we grow the tournament alongside Dubai Duty Free and the Rory Foundation.”
The European Tour and Ryder Cup are the latest members to join up to Sport for Business. Next week we will have a keynote interview with Max Hamilton on the opportunities that exist around the Dubai Duty Free Irish Open and we will be diving deeper into golf over the coming weeks and months with a number of other new partnerships.
