In the second of a new weekly feature for members of the Sport for Business Community we look at deals from around the world that are relevant to Irish sporting bodies or from companies that have a presence here in Ireland.
Mobile Move for Broadcast Rights
Vodafone and Orange have signed the rights to broadcast La Liga matches in bars and public places. This is one of the packages made available after the Spanish football giants Barcelona and Real Madrid were forced to move to collective sale of rights.
It is likely that the two mobile phone companies will sub license the rights to a third party but the importance of the deal lies in the fact that they are staking a claim to live rights in an area that has previously been the preserve of major state broadcasters or pay per view operators.
The game is getting more interesting all the time.
Read our analysis of the eir purchase of Setanta Sports in Ireland
Rugby Players Cutting Deals
Hot on the heels of a £7 million funding deal with the Rugby Football Union, the English Rugby Players Association have signed up Ricoh as their official managed IT and document services partner.
They are added to an impressive list of partner organisations that see the value of association with players at the top end of the sport.
IRUPA here in Ireland are also active in working with partners including Accenture, BNY Mellon, Volkswagen and Accenture.
Allianz Signs up to British Paralympics
The British Paralympics Association have signed up Allianz as partners in a local deal that mirrors that executed well here in Ireland. The insurer has been a long term active partner of Global Paralympics and the Irish deal has been highlighted within the company as a best practice means of encouraging workplace involvement.
