MSL Mercedes-Benz has been named the official brand partner of the Tattersalls Ireland Derby Sale, marking an exciting new chapter for the premier National Hunt auction.
This prestigious partnership with MSL Mercedes-Benz elevates the sale. It introduces an exclusive incentive, where vendors consigning at the Derby Sale will have the chance to drive away in a brand-new Mercedes-Benz GLC.
The Tattersalls Ireland MSL Mercedes-Benz Sales Bumper, run for a minimum value of €100,000, will have a new position in the 2026 race programme. The valuable bumper is confined to horses catalogued and offered at the Tattersalls Ireland Store sales, and will now be run at the Leopardstown Christmas Festival on December 28th 2026.
The winning vendor will be presented with a brand-new Mercedes-Benz GLC on the day.
The Tattersalls Ireland €100,000 Sales Bumper has been run in memory of George Mernagh, former CEO of Tattersalls Ireland, since 2012 and was designed to provide Store sale purchasers with a valuable prize to target and placed on a race programme that aligns to the quality emanating from the sale.
The race has been won by the subsequent Grade 1 winners Brighterdaysahead and Kopek Des Bordes.
The Tattersalls Ireland Derby Sale has long been recognised as the premier National Hunt sale in Ireland. A place in the Derby Sale catalogue is much sought after by Ireland’s breeders and consignors, and with places limited, the focus is on optimising the quality and attracting the leading owners, trainers and agents from across Ireland and the UK.
“It gives me great pleasure to welcome MSL Mercedes-Benz as the official brand partner of the Derby Sale,” said Simon Kerins, Tattersalls Ireland CEO.
“The Mercedes-Benz brand is renowned for class and sheer quality, and these attributes can be aligned to the Derby Sale. The Mercedes-Benz brand will now be visible across our Derby Sale promotion and becomes an extra incentive for vendors regarding sale choice.”
“The Leopardstown Christmas Festival is a one of the highlights of the National Hunt programme in Ireland, and I’ve no doubt that vendors, owners and trainers will relish the prospect of being a part of a top-class race day.”
“I’d also like to remember George Mernagh, whose name was previously honoured through the Sales Bumper. George was a driving force behind the Derby Sale and a hugely popular figure among staff and clients alike. His passion, vision, and warmth left a lasting impact on so many, and while the race now moves forward under a new identity, we remain committed to finding a meaningful way to continue honouring his legacy at Tattersalls Ireland.”
“At MSL Motor Group, we are proud to partner with Tattersalls Ireland, a company that represents the highest standards of quality and prestige in the National Hunt world,” added Gerard Lynch, Managing Director at MSL Motor Group Ltd.
“The Derby Sale is synonymous with excellence, producing top-class racehorses that go on to achieve great success on the track.”
“Through this partnership, we look forward to adding a new level of prestige to a well-established sale with a rich history. We are also delighted to see the €100,000 Tattersalls Ireland MLS Mercedes-Benz Sales Bumper take its place at the Leopardstown Christmas Festival, a race that will undoubtedly continue to produce the stars of the future.”
SPORT FOR BUSINESS PERSPECTIVE
A great imaginative twist to a sponsorship and one that will add some great theatre to the Leopardstown Christmas Festival, as well as much thought to where vendors will send their best horse for sale.
WHAT’S UP NEXT?
Looking forward to the Punchestown Festival taking place in County Kildare next week.
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