Irish Sport on Social Media Monthly Report – March 2025 on TikTok

With over 6.5 million public engagements across the four main platforms, the March 2025 Olytico analysis covers 14,500 posts.  This figure is +30% up on February 2025, broadly in line with March 2024.

The in-depth analysis through this week will continue to illustrate the ever-growing dominance of Instagram and TikTok, as together, they accounted for 86% of the overall engagement.

Here is how our monthly report coverage will shape up during the week.

X Analysis – Tuesday
Facebook Analysis – Wednesday
Instagram Analysis – Thursday
TikTok Analysis – Friday

In the infographics below, we have ranked each of the organisations across a range of metrics on each network, including the most active, the most engaged with, and the most engaging content as well as engagements per 1,000 followers where possible.

It is important to note that this analysis is based on publicly available data. It does not include any analysis or insight on paid or promoted content. When % figures are used (unless otherwise stated), they refer to the previous month’s figures.

 

February 2025 Highlights on TikTok

 

 

434 TikToks (+8%) were posted by Sport for Business members in March 2025, which resulted in 1.4 million engagements (-31%) and 22.82 million views (-47%).

The analysis saw a record seven organisations over the million monthly view mark, led by Ireland Football (6.34 million), the URC (4.69 million), HRI (2.89 million), Ulster Rugby (1.95 million), the League of Ireland (1.56 million), Leinster Rugby (1.53 million), and Irish Rugby (1.08 million).

The most viewed TikTok (1.8 million) came from Ireland Football as they promoted the WNT home fixture against Greece.

 

@irelandAn important game against Greece awaits in Tallaght Stadium on April 8th 👊 Be with us! 🇮🇪♬ original sound – Ireland

The URC topped the activity charts with 66 posts, global superstar Siya Kolise featured in their top two most viewed pieces of content in March, firstly with this try against the Lions (660,000 views), and secondly when he met legend Nkosi (627,000 views – link).

 

@urc Siya Kolisi & Grant Williams goin’ supersonic 🦈 #rugbytok #siyakolisi #sportstiktok #unitedrugbychampionship ♬ original sound – Psychostick

 

@urc When Siya Kolisi met the legendary Nkosi ❤️ @Vodacom (🎥) #rugbytok #sportstiktok #siyakolisi #unitedrugbychampionship ♬ M83 x Star Wars Theme MIX – Hannah

 

In second place the League of Ireland (50) saw Ireland star Ruesha Littlejohn return with a bang.

 

@leagueofirelandOH MY GOD Ruesha Littlejohn!!♬ original sound – League of Ireland

 

 and in third, HRI (43) celebrated the ‘Queen of Cheltenham’ Rachael Blackmore.

 

@hriracing Queen of Cheltenham 👑 #Cheltenham #CheltenhamFestival #HorseRacing #GreenTeam #EveryRacingMoment ♬ Ordinary Feb 14 – alexwarrenupdates

When ranked by average engagement per post, Ulster Rugby (32,311) continue their run of form as they topped the charts for the third month in a row, and they were followed by Ireland Football (10,349) and Irish Rugby (5,635).

The most engaged with TikTok in March came from Belfast, a simple format that has worked well for them before saw them asking their players to pronounce ‘Our, Hour, Par, and Power’ – and generated over 107,000 public engagements in the process.

I challenge you not to crack a smile.

 

@officialulsterrugbyR R par par

♬ original sound – Ulster Rugby