In the first major rebrand for the station in over 15 years, Newstalk has a new logo, visual identity and brand tagline.
The newly unveiled look comes following significant audience research and brand development work with agency partner Dynamo.
With a weekly audience of 786,000 listeners, Newstalk’s on-air schedule and content proposition have evolved significantly over recent years and have been successfully resonating with audiences, demonstrated in strong listenership and digital audience growth.
The new visual identity includes a dual font logo that plays on the two elements of the Newstalk brand name while placing distinct emphasis on the TALK element of the brand which delivers personality, opinion, and unmissable moments.
The TALK element of the main logo will also be used as a graphic device within layouts to reinforce and further highlight the importance of the talk element of the brand.
The new Newstalk logo is supported by an icon device for use on social media and digital applications and a new bright primary colour palette and fonts that reflect a more contemporary brand.
The rollout has not yet impacted on the OTB and Off The Ball branding in any of its different channels but we will keep an eye on that to see how it is impacted, and what part it will play in the summer advertising campaign that is kicking off in June.
Newstalk has unveiled a new tagline, ‘Conversation That Counts’ which features in marketing and audio communications.
This new tagline demonstrates the importance of the two-way communication with the audience which is an integral part of the Newstalk brand and reflects Newstalk’s commitment to cover the issues that impact the lives of the Newstalk audience.
“With already strong awareness, now was the perfect opportunity to refresh the Newstalk brand, evolving it to better reflect the product offering and position Newstalk as a more modern, dynamic and relevant media brand.”
“The new look for Newstalk and brand tagline delivers on this and will be a key element in widening the appeal of Newstalk, making the brand more accessible and reaching new audiences.”