Barack Obama’s re-election has brought the US news media back to a more regular agenda after the trials and tribulations of Hurricane Sandy ripping through the Eastern seaboard.
One of the stories to garner substantial attention was the eventual decision not to run the New York Marathon.  Race sponsors ING saw the downside of a high profile association when they took much of the flak in the days leading up to the decision when it looked as though the race would go ahead.
The instant barometer of public opinion, social media, railed against the perceived corporate greed that saw power, food and resource devoted to the Marathon and away from those without power and who had lost loved ones only miles from Central Park.
The runners were caught in the crossfire, almost fearful of pointing out that their participation in the race was likely to raise tens of millions for different good causes.
Now those Irish runners who were among the 47,000 scheduled to run and who had travelled to New York are to have the opportunity to participate in a version of the race in Dublin.
The organisers of last month’s Dublin Marathon, run without a headline sponsor for only the second time, were quick to react to the New York events and have now secured the necessary permissions to run the race around the Phoenix Park.  It is hoped that some part of the race will take in the grounds of the US ambassadors residence.
It is thought that up to 350 Irish based runners were in the original field and it is only they who will have permission to run in Dublin.  It may be that the offer will extend to all those who were entered but that would pose a different logistics headache and is unlikely.
The New York organisers are sending the vests and numbers that would have been worn, as well as the medals that would have been won and while the Papal Cross may not be as internationally iconic as the Brooklyn Bridge it will mean extensive coverage for Dublin across all US media when the race is run here on Sunday, November 18th.
The New York sponsors ING Bank have operations in Dublin and it is likely they will offer some assistance here in order to start their international rehabilitation from events that were out of their control but which had a major impact, at least in their short term reputation.
From a Dublin perspective it may be others though with an Irish connection in US business that will be most moved by the race taking place and perhaps give a platform for a new sponsorship of the Dublin Marathon in 2013.
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