AFC Bournemouth, in the English Championship, has agreed a partnership with Irish based betting company QuinnBet until the end of the season.

The season-long agreement will see QuinnBet, which was founded in 2017, become the club’s Official UK and Republic of Ireland betting partner and back-of-shirt sponsor.

QuinnBet will have its logo on the back of the men’s first-team home, away and third shirts for matches this season.

As part of the partnership, QuinnBet is keen to work closely in line with the club’s community ethos and as a result, will provide valuable support to the club’s Community Sports Trust.

The firm will support a number of projects with the club’s Community Sports Trust and in areas of health, wellbeing and education. This will include providing clear education on gambling and addiction.

On top of this, supporters will also have the opportunity to win match tickets and signed merchandise from the club’s newest partner.

“We’re delighted to partner with QuinnBet in what is a lucrative deal for the football club,” said Commercial Director Rob Mitchell.

“We felt that the ambition and ethos of QuinnBet were close to ours and are delighted that not only will they be receiving some great benefits from us, they’ll also be helping the local community within our Community Sports Trust by providing education and funding.”

“Any messaging and campaigns that we will be involved in will have a clear emphasis on responsible gambling and the importance of remaining in control.”

“We are delighted to partner with a club that has the long traditions and history, as well as some fantastic recent achievements in the Premier League,” added Quinnbet Managing Director Stephen Kelly.

“Like the Cherries, we operate in an industry dominated by large competitors, but that doesn’t detract from our ambitions to climb to the top. To get there, our philosophy is simple and based on providing unrivalled customer support, together with giving more back and always promoting responsible gambling as an integral part of our ethos.”

“To this end, we are especially pleased to be partnering with Bournemouth’s Community Sports Trust to promote wellbeing, education, and awareness around gambling.”

“Over the course of the season, we intend to run several competitions in association with the club for club merchandise, match tickets together with price boosts and enhanced offers for AFC Bournemouth’s home and away matches for if you enjoy a responsible bet.”

Supporters will have the option to purchase the QuinnBet logo to be printed on the back of their shirts, with all profits being donated to the Cherries Community Fund.

Their logo will not be available to print on children’s shirts.

The two sides were brought together by Peter Halpin of Halpin Sports in Dundalk, a member of the Sport for Business community.


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