Red Bull is to be the official energy drink partner to the Irish Women’s Hockey Team.

The brand has also announced it is ‘giving wings’ to Ireland’s top hockey goalkeeper Ayeisha McFerran as the latest Irish athlete to join the Red Bull family.

A star both at home and on the International hockey scene, Ayeisha will join fellow goalkeepers, Maddie Hinch (GB) and Anne Veenendaal (NL) among other global sporting stars such as Jack Nowell, Max Verstappen, Lindsey Vonn and Irish athletes Conor Shanahan, Thomas Barr, Greg Callaghan and Conor Maguire as part of the Red Bull family.

McFerran and Red Bull have developed a personalised helmet based on the iconic Red Bull rhombus design which she will now sport in all major tournaments.

Regarded as a shoot-out specialist she boasts an impressive career to date, nominated World Goalkeeper of the Year in 2018 and 2019, winning FIH Hockey World League tournaments in 2015 and 2017, the 2015 Euro Hockey Championship II and more recently, taking home a silver medal and honoured as Goalkeeper of the Tournament at the 2018 Women’s Hockey World Cup.

She has played her club hockey at Kampong in the Netherlands since August 2019 and has won 100 caps for Ireland.

The partnership with the team will involve support for players and coaching staff and will include product and equipment during training.

The team will be able to access world-class tools and facilities including sharing of knowledge and expertise from Red Bull’s global network of experts and its state of the art Athlete Performance centre in Austria.

“It is very surreal,” said McFerran yesterday at the launch.

“Knowing how big the Red Bull brand is here in Ireland and across the globe, and how much they get involved and support their athletes, it is such a buzz to know that I’ll be a part of that story. I am always trying to up my game, and this is an opportunity to really take my career to the next level. I’m so stoked to become part of the Red Bull athlete line-up.”


Red Bull is one of more than 250+ members of the Sport for Business network of sporting and business organisations working together across a number of key areas.


Sport for Business Partners