Rockshore and Rockshore 0.0 were announced in December as the official beer and the official alcohol-free beer of the League of Ireland.
The partnership encompasses the men’s and women’s game, and “reflects a shared ambition to champion the growth of the League of Ireland across the country, and elevate the fan experience.”
It has kicked off with a heavyweight Out of Home campaign launched across Ireland this week and evident on key sites around the country.
It is understood these will come to life in digital form for Sunday’s game at the Aviva between Bohemians and Shamrock Rovers.
The brand is also promoting heavily across social media and with digital assets.
Rockshore joins SSE Airtricity, Sports Direct, Evoke.ie, Extra.ie and EA Sports as partners of the domestic game in the Republic of Ireland, a sign of the growing presence of the League in the hearts and minds of Irish sports fans.
Sport for Business Members Additional Reading: Rockshore 0.0 Partnering with League of Ireland in Four Year Deal
SPORT FOR BUSINESS PERSPECTIVE
Great visuals and heavy presence around the country. This is the kind of campaign like those of Sky and Cadbury’s with the Women’s National Team, that elevate the conversation and drive interest.
WHAT’S UP NEXT?
Explore the site as we ahead to the new League of Ireland season and produce our annual look at the SSE Airtricity Men’s Premier Division on Social media.
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