One of the success stories of the League of Ireland last season was the Powered By People campaign run by main commercial partner SSE Airtricity.
Here are some of the videos that told the story of what it is like to be a fan of teams across the SSE Airtricity Men’s Premier, Women’s Premier and Men’s First Divisions.
“This year we will be aiming to elevate this further as we continue to champion the people who power the league,” said Ashley Keating of SSE Airtricity.
“We will look to share more meaningful stories that highlight the dedication and commitment of all those behind the LOI, recognising that the people and communities within the league are what make it so special and unique.”
Sport for Business Members Additional Reading: SSE Airtricity Enable LOI Takeover for LGBT Helpline
SPORT FOR BUSINESS PERSPECTIVE
Whenever someone tells you who they support and it is from the Scottish or English League’s follow up with a yeah but who’s your League of Ireland team. The connection to who we are is in a different league altogether.
WHAT’S UP NEXT?
Explore the site as we ahead to the new League of Ireland season and produce our annual look at the SSE Airtricity Men’s Premier Division on Social media.
MEMBERSHIP AND EVENTS
The FAI, SSE Airtricity, and the League of Ireland are among the more than 300 members of the Sport for Business Community. Our Football Coverage is in partnership with Sky Ireland.
The Sport for Business Membership comprises nearly 300 organisations, including all the leading sports and sponsors, as well as commercial and state agencies.
