Affidea Rock 'n Roll

Much has been made of the greater numbers taking part in the SSE Airtricity Dublin Marathon at the weekend, and of the benefits for the city in terms of tourism and economic impact.

In August The Affidea Rock n’ Roll Half Marathon brought a similar boost. Race organisers have this week published a report by San Diego University quantifying the 2016 race as being worth €7.8 million for the local economy.

This year’s event saw record breaking numbers as about 14,000 total runners from 48 different countries registered for the event across four distances.

The total economic impact of €7.8 million was generated by event participants and spectators who purchased or took part in accommodation, food & drink, entertainment, local travel, and retail shopping.

Room Nights

The report also showed that the event filled 22,256 hotel room nights.

“The overwhelming support of the local community combined with all that Dublin has to offer visiting runners, helped make the 2016 Affidea Rock ‘n’ Roll Dublin Half Marathon a tremendous success on every level,” said Stacey Campbell, VP of Global Events talking to Sport for Business.

“We are certainly very pleased with the results of the economic impact study and look forward to continuing to grow the event in 2017.”

Team Effort

“It really takes a “team effort” between Dublin City Council, Athletics Ireland and the other tourism groups including Dublin Town, Visit Dublin and Fáilte Ireland who are directly involved in making the race a success.”

“With the strong partnership that exists between the half-marathon and the local community, this event has the potential to draw even more runners from around the world next year and annually become one of the Ireland’s largest sports participation events.”

The 2017 event is already scheduled to take place over the weekend of 12-13 August when it will celebrate its 5th year in Dublin. Keen runners, perhaps nursing tired limbs from the weekend an register now at www.RunRocknRoll.com/Dublin.

Sports Tourism Summit

Sport for Business will be reporting live from the Global Sports Tourism Summit at the World Travel market in London on Monday November 7th. We will then be hosting a Sports Tourism Gathering for Sport for Business Members in Dublin on Wednesday, December 14th when we will be putting on a programme of talks from those who have produced some of the most successful and innovative events in Ireland.

If you would like to be part of this gathering of Sports Tourism professionals you can reserve your place today by booking below.